Keeping track of your contacts is critical to your business

How to track your traffic
Tracking your traffic can be fairly easy at the but more importantly as you go on in your Internet marketing you can differentiate customers and send them more relevant material. This in the future will make the difference between being OK at converting people that come to your site to being great by converting a higher percent of your prospects

How to differentiate between clients
There are a few ways to look at prospects before they get into your internet marketing system. You have First time buyers, move up buyers, growing families, empty nesters and investors either seasoned or brand new Rich Dad Poor Dad type investors. This is not the most important thing in the beginning but later on as you have more prospects you can target your newsletters. The best way to start this is by offering something free in your newsletter one month such as "10 things to know about Real Estate after the kids move out" Everyone that asks for this report is going to go onto a secondary list of empty nesters. After you have run a few different types of these adds within your newsletter or weblog you will be able to send your monthly newsletter with a specific bent toward these different groups and that way the information can be far more targeted and relevant. This is later though most people don't get this follow through because they have not started the first step of sending out that first e-newsletter.

What is important to your clients
Now that you can start the whole newsletter concept fresh it is time to find out what is important to your clients. Call all of your past clients and current prospects and let them know that you are getting started with an email newsletter and get their email address and permission to send the first one, while on this call ask them if there is anything they would like to see especially since you can be very topical and current instead of using mail, most people will say that they already like what you send but some may give you ideas. When you send out your first email make sure that at the bottom there are two things; A statement that if you like this information please forward it to anyone who may be interested and please let me know as well. Also ask if people would like to see anything else and to let you know if there is other information interesting to them.

How often to contact clients
Many people have become nervous about how often to contact their email list as they do not want to be spamming people unnecessarily. Most successful internet marketers now are confident that once a week is fine as long as the information is relevant to people. The best way to start is this, send out your newsletter monthly and then two weeks later send out another one that is only two paragraphs or so long that gives a quick market update and a new listing...again either yours or someone in the office that does not mind a little extra exposure for their listing :)

Tracking software
I have always like to use Act to keep track of my buyers and sellers and hope that you would like this software as well. One of the things that Act has going for it is the ability to email people straight out of the program. You will be able to use the list setup for your newsletter for your mass mailing but it is these individual relationships over the phone, in person or by direct email that you are going to want to track through to individual sales.

This is a great book to show the owners of your listings. we all know that when a house shows well we can get higher offers and easier closes. Check out this book and see if it can make a difference in your business

Act is the top selling software for Realtors and other independent salespeople. The biggest features are its email function and all of the great contact tracking features.