How to get good
qualified traffic to your site
Search
Engines
Search
engine traffic is critically important to your future internet business
because of the great numbers of people that can come to your site day
in and day our without any prompting. The people that visit you from a
search engine are looking for you and are very receptive to your
message. There are books written about Search engine optimization and
submission and many people that will part much of your money from you
to help raise your ranking in the engines....don't do it. Here are the
keys to getting your ranking up in the search engines:
1.
Make sure that your info is good or the search engines will not be
impressed with your pages.
2.
Figure out what keywords are important to you, probably (city) Real
Estate and (city) Realtor are the best as people are searching for
these keywords when looking to buy or sell.
3.
Optimize
each page to repeat the
keywords that you want to rank high naturally. Current wisdom is that
2-3% of the words on each page should be the keyword that you want to
rank high with.
4. Get
relevant sites linking to you, especially high ranking Google sites. Do
you know real estate related specialists such as mortgage brokers,
banks?, lawyers, and if you have great contact on your site and let
lots of sites to know it they will link to your great documents.
5.
Submit manually to each of the top search engines, Google,
MSN,
Altavista,
Yahoo
and especially DMOZ which links
to lots of other
search engines
Google
Adwords and Overture
What
are
Google Adwords and Overture? They are two competing pay for click
advertising systems that put ads on the pages of some of the most
popular search engines and websites in the world. You may have seen
Google Adword, actually any time you do a search in google you will see
a set of ads running down the right side of the page. Google adwords
start at $0.05 a click (a time that someone actually clicks through to
your site) and are a great way to bring in extra traffic to your site
at a relatively small cost. To take advantage you can start and working
with Google at www.google.com/adwords.
Overture runs under the same premise and can be found at Yahoo
.
Weblog
Weblogs
have
become very popular over the last couple of years. All that a weblog is
is an online journal and although people were using them for there own
personal online diaries things have changed over the last 6 months to a
year with more and more companies and writers using weblogs as a
vehicle to get their message out. To start a weblog you can go to blogger,
or typepad
or MSN Spaces.
After you have setup your weblog be sure to link it to your website,
this makes it so that you can keep your website static and your weblog
is any current information. Now comes the harder part, what do you put
into your weblog? Check around the web by searching google for Realtors and weblogs and see what you
find. Realistically you can put what is happening in your areas for
events as well as information on market conditions, listings personal
info to make you more real to your future customers and anything else
you deem interesting to people.
Newsletter
Your
newsletter is one of the great cornerstones to your real estate
business. Most of us have sent our newsletters over the years but now we
can do it better, more focused and more often for free. Just because
email is free does not mean that you should pump out junk to your
clients and customers. What is needed is a very focused newsletter
that is pointed to specific people eventually but in the first place
to anyone that is interested in your information. The format should be
as follow: 1. Introduction to you and your services. 2. What is new
with you as a person not as a Realtor. 3. What is happening in the
marketplace, new listings, Prices and environment. 4. Listings of
yours or others in your office including a hot listing (remember you
can get responses to your newsletters within minutes or hours of
sending it. and finally 5. Thanks for the interest and look forward to
talking to you again soon. Send newsletters monthly but make sure to
send information weekly of some kind to keep your name top of mind with
people thinking of buying or selling. If you are with a reputable
web host you can probably input any people into a place where you
can do both compose your newsletter as an email and send it
individually to all of your clients. People would be horrified if the
newsletter going to them also had 50, 100 or 500 people in the to: box
of the email as this would just lead eventually to spam for all of the
unfortunate recipients of the newsletter .
Bookmarkable
Information
If
you do not hook people the first time they visit your site be sure to
give them a reason to come back. There are several ways to make your
website bookmarkable so that people visit again, your weblog can have
them come back if interesting, having mortgage rates is good, getting
local real estate sales data is good. A couple things that are really
good are free reports that people can download either directly or even
better apply to get by email when they subscribe to your newsletter and
a moving checklist as well as preparing your home for sale pages
directly as pages on your site so that people sill come back when they
are getting close to selling.
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